Posts filed under ‘The Art of Recruiting’

I Don’t Know Who You Are‏

One of the most joyful recruiters I’ve worked with, Iris Cahall shared this image on LinkedIn yesterday. It is too true to not pass on.

I will find you

The real question the job hunter should ask is, “Can the people who want to hire me even find me?”

Thanks for the tip, Iris!


10 January 2014 at 12:30AM Leave a comment

Please do not apply (Actual Ad)

This is brilliant!

McCOOK GLASS & MIRROR INC. is looking for hard working experienced employees that possess responsiblity and are reliable.

1 November 2012 at 1:10AM Leave a comment

Trap Doors: One Way to Recruit

This video from Barclays is more of a branding effort than a recruitment video, but it highlights some creative “recruiting” methods used to get A Players.

If only it were this easy. (The video is 1:00.)

Sometimes the most amazing things can escape your attention. Suppose we told you that there’s a financial company that’s quietly snapping up some of the world’s top graduates. A company that is taking some of the most innovative minds the academic and financial worlds have to offer. A company that is using their talents to become one of the fastest growing investment banks – without most people noticing. “Ridiculous”, you’d probably say, “Such a company can’t fly under my radar. I would know about it”

Good job, Barclays!

31 August 2012 at 12:25AM Leave a comment

Great CTRN Conference!

Today was the 3rd Annual PowerBoost 2012 Conference, sponsored by the Colorado Talent Recruitment Network (CTRN). Tony Bengtson and the CTRN crew did a great job lining up a powerful roster of speakers: Bryan Johanson from The Adler Group; Laura Stoker from AIRS; Tom Steele from Jobs2Web; and Tony Blake, Vice President of People Services at Davita. Sessions included employment branding, metrics, social media, and the art of recruiting. A great day of training, and a great day of networking.

Thanks, CTRN!

22 August 2012 at 11:03PM Leave a comment

The Art of Recruiting: IKEA Australia

IKEA has a well defined brand, so most people get this cartoon about Interviewing at IKEA:Please have a seatThe recruiting geniuses at IKEA Australia and their agency The Monkeys, Australia came up with a cheap, simple and effective method of publicizing their need to mass-hire for a new store. Check out this video for how they did it:

With all the hype about social media and complex on-line recruiting, it’s good for recruiters to remember that sometimes the simple approach works better.

For details on real interviews with IKEA, check out their Interview Questions and Reviews on

13 January 2012 at 1:06PM Leave a comment

BI: LOL Real Job Ads

Business Insider has a feature on “10 Real Job Ads That Made Us Laugh Out Loud.” The BI editors have picked some good examples of the kind of creativity that gets noticed.

Hiring Bus Drivers:

Hiring Computer Engineers:

Not all their examples are of genius work. One ad shows how narrow the line between creative and insane is:

See the whole article here:

12 October 2011 at 1:54AM Leave a comment

See Moises Lopez at the March DTC CTRN meeting

Moises Lopez, souring genius, sourcing blogger and all around great guy, will be speaking at the 19 March meeting of the Colorado Technical Recruiter’s Network (CTRN). Moises is a blog buddy, but I’ve never seen him in 3D Real Life. Join me for what promises to be a great sourcing discussion. Register here to reserve your spot.

Here’s more about Mr. Lopez from the CTRN e-mail list:

Moises Lopez, author of the distinguished recruitment/ sourcing blog, is a Director of Sourcing. Besides authoring and maintaining his blog, Moises has also been a guest author on He is a distinguished writer and trainer in Advanced Sourcing techniques. He participated at the first ever Global Sourcing Conference, “SourceCon” were he served as an expert in a panel discussion of sourcing ethics which focused on phone vs. Internet sourcing as critical recruiting functions. He is also currently serving as co-editor in the development of the first Global Sourcing newsletter, due to release January 2008.

12 March 2008 at 9:44PM 1 comment

Older Posts

My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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