Posts filed under ‘Job Coaching’

How NOT to help someone get a job: Capes!

If you had $73,000 of taxpayer money to spend on helping the jobless, would you spend it on superhero capes and an evil villain? Workforce Central Florida (WFCF) tried it, and watched the program blow up on them. Yahoo News had the details:

Job center blasted for giving

capes to unemployed

ORLANDO, Fla. – Florida officials are investigating an unemployment agency that spent public money to give 6,000 superhero capes to the jobless.

Workforce Central Florida spent more than $14,000 on the red capes as part of its “Cape-A-Bility Challenge” public relations campaign. The campaign featured a cartoon character, “Dr. Evil Unemployment,” who needs to be vanquished.

Florida’s unemployment agency director asked Monday for an investigation of the regional operation’s spending after the Orlando Sentinel published a story about the program. State director Cynthia Lorenzo said the spending appeared to be “insensitive and wasteful.”

Workforce Central Florida Director Gary J. Earl defends the program, saying it is part of a greater effort to connect with the community. The agency says it served 210,000 people during its last fiscal year, placing nearly 59,000 in jobs.

The Orlando Sentinel provides more details about this program:

The budget for the campaign was $73,000, with more than $14,000 being spent on capes and almost $2,300 on the “Dr. Evil” figures. Although the agency has said that was all public money, Vice President Kimberly Sullivan on Wednesday suggested the capes were bought using cash from a non-public account. She provided no details.

Agency officials had portrayed the campaign as a fun, unusual way to engage the public. Many of Central Florida’s 116,000 unemployed saw it as juvenile or, worse yet, insulting.

Many of Florida’s unemployed let Workforce Central Florida know their feelings. The result was in this message, posted on the WFCF web page last Wednesday:

ORLANDO, Fla. – WORKFORCE CENTRAL FLORIDA has listened to the public, and will be withdrawing our admittedly out-of-the-box creative campaign, “Cape-A-Bility Challenge” later today.

Seems that Workforce Central Florida forgot about E.Mode’s First Law:

25 April 2011 at 12:42AM Leave a comment

Jobseekers need to learn a little respect

“It’s a back-scratchy type of thing.”

Simon Lewis has a great post on his OnlyMarketingJobs blog about a recent experience with a job hunter.

On Tuesday afternoon I was sent an email by a disgruntled jobseeker that, in light of recent job applications, was frustrated by the lack of response from the recruiters.  He liked the Only Marketing Jobs job board, but mentioned he hadn’t heard ‘a dickie-bird’ from the agencies in ages.  What was he doing wrong, he inquired?  Could I help?

Now, I’m no longer a recruiter and nor, for that matter, am I a commissioned career advisor but I decided I’d help.  So putting aside other tasks, I sat down and suggested possible solutions to his challenges.

At 11.50pm I pushed the ‘send’ button and returned to my day job. 8 hours later I received an email from this chap.

You’ll need to see how Lewis presents the content of that message.  Here are the results:

Because of his dismissive attitude I decided not to waste my time helping with a CV appraisal; however, I did take a peek.  It is dreadful.

Whilst there is no excuse for recruiters not to return phone calls or respond to emails, I can see why his CV would never be top of the pile.  But he didn’t receive the benefit of my advice again because jobseekers need to treat recruiters (or the people they turn to for advice) with the same respect they want to receive back.  It’s a back-scratchy type of thing.

Having recently been contacted by a long lost “friend” who but needed help immediately but wouldn’t give me the time of day 30 years ago, I have an appreciation for the point Lewis makes.  This is another method for how Not to Get a Job.

See the whole article here:

24 August 2010 at 10:39PM Leave a comment

Free Class: Effective Self-Marketing in 3, 2, 1…

On Friday 4 December 2009, my buddy Scott Birkhead is offering another free class for job seekers:

Many people today approach job hunting like they did 8 or 10 years ago…and are getting very little in the way of results. For the time being, the days of putting 30 resumes out and landing a job are over.

Today, you must become the “Chief Everything Officer” of You, Inc. That means adopting tried-and-true business direct-marketing and sales tactics to become more effective with your time and the other precious resources you have at your disposal.

The one hour class starts at 1:00PM. See the web page for details:

3 December 2009 at 1:25AM Leave a comment

Free Job Hunter’s Class this Friday

My CTRN buddy Scott Birkhead of the Most Placeable Candidate will be offering an interesting personal branding session for job seekers. Check it out!:

Becoming the Milkshake –
How Being LOUDLY Yourself Helps You Get Hired Faster.
Friday October 9: 1-2 p.m. – mid-town Denver

In a struggling economy, traditional job hunting skills are less and less effective. Can you adopt small-business direct-marketing skills and get hired faster? Yes!

In a famous marketing story from years ago, a restaurant wanted to increase the number of milkshakes it was selling…very profitable item, the milkshake.

It hired one group of marketers, who did classic marketing research, and spent a lot of money…but didn’t budge sales.Then it hired another, which was incredibly successful.

The difference between the two approaches to marketing a very simple product contains lessons that every job seeker should know and understand – if you want to beat a volatile, crowded market and get back to work.

In this 45 minute session, we cover:
  • Assumptions and methods that could be killing your chances of landing work
  • Why applying for every conceivable job may be the exact wrong thing to do (even if you are desperate for work)
  • How to look beyond traditional approaches to discover what your ‘ideal client’ really wants to hear
  • Easy marketing fixes to get noticed and get more interviews – NOW.
Date: Friday, Oct 9
Time: 1-2:30 pm
Place: Community Room
1391 Speer Blvd.,
Suite 850
Denver, CO 80204
Free parking code will be sent upon registration…
Cost: FREE, but you must register to attend because we have limited seating.
Scott Birkhead is the President of Most Placeable Candidate. Scott has 15 years and 727 hires under his belt in corporate, for-fee and consulting recruiting roles.

As well, he’s spent the last 5 years learning basic buyer motivation and direct-marketing methods as a small business owner determined to build his own business.

For the last two years, he has combined recruiting and marketing experiences to offer job seekers low-cost training and coaching that allow them to beat the crowd and get back to work.

7 October 2009 at 1:13AM Leave a comment

Monty Python’s Flying Circus @ 40

The famous Flying Circus is 40 today! In the spirit of How Not to Get a Job, here is the Vocational Guidance Counsellor sketch:

Wikipedia: The first episode [of Monty Python’s Flying Circus] was recorded on 7 September and broadcast on 5 October 1969.

Hat tip to Dave Banks

5 October 2009 at 11:33PM Leave a comment

My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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