Posts filed under ‘Branding’

Trap Doors: One Way to Recruit

This video from Barclays is more of a branding effort than a recruitment video, but it highlights some creative “recruiting” methods used to get A Players.

If only it were this easy. (The video is 1:00.)

Sometimes the most amazing things can escape your attention. Suppose we told you that there’s a financial company that’s quietly snapping up some of the world’s top graduates. A company that is taking some of the most innovative minds the academic and financial worlds have to offer. A company that is using their talents to become one of the fastest growing investment banks – without most people noticing. “Ridiculous”, you’d probably say, “Such a company can’t fly under my radar. I would know about it”

Good job, Barclays!


31 August 2012 at 12:25AM Leave a comment

Great CTRN Conference!

Today was the 3rd Annual PowerBoost 2012 Conference, sponsored by the Colorado Talent Recruitment Network (CTRN). Tony Bengtson and the CTRN crew did a great job lining up a powerful roster of speakers: Bryan Johanson from The Adler Group; Laura Stoker from AIRS; Tom Steele from Jobs2Web; and Tony Blake, Vice President of People Services at Davita. Sessions included employment branding, metrics, social media, and the art of recruiting. A great day of training, and a great day of networking.

Thanks, CTRN!

22 August 2012 at 11:03PM Leave a comment

The Art of Recruiting: IKEA Australia

IKEA has a well defined brand, so most people get this cartoon about Interviewing at IKEA:Please have a seatThe recruiting geniuses at IKEA Australia and their agency The Monkeys, Australia came up with a cheap, simple and effective method of publicizing their need to mass-hire for a new store. Check out this video for how they did it:

With all the hype about social media and complex on-line recruiting, it’s good for recruiters to remember that sometimes the simple approach works better.

For details on real interviews with IKEA, check out their Interview Questions and Reviews on

13 January 2012 at 1:06PM Leave a comment

How NOT to help someone get a job: Capes!

If you had $73,000 of taxpayer money to spend on helping the jobless, would you spend it on superhero capes and an evil villain? Workforce Central Florida (WFCF) tried it, and watched the program blow up on them. Yahoo News had the details:

Job center blasted for giving

capes to unemployed

ORLANDO, Fla. – Florida officials are investigating an unemployment agency that spent public money to give 6,000 superhero capes to the jobless.

Workforce Central Florida spent more than $14,000 on the red capes as part of its “Cape-A-Bility Challenge” public relations campaign. The campaign featured a cartoon character, “Dr. Evil Unemployment,” who needs to be vanquished.

Florida’s unemployment agency director asked Monday for an investigation of the regional operation’s spending after the Orlando Sentinel published a story about the program. State director Cynthia Lorenzo said the spending appeared to be “insensitive and wasteful.”

Workforce Central Florida Director Gary J. Earl defends the program, saying it is part of a greater effort to connect with the community. The agency says it served 210,000 people during its last fiscal year, placing nearly 59,000 in jobs.

The Orlando Sentinel provides more details about this program:

The budget for the campaign was $73,000, with more than $14,000 being spent on capes and almost $2,300 on the “Dr. Evil” figures. Although the agency has said that was all public money, Vice President Kimberly Sullivan on Wednesday suggested the capes were bought using cash from a non-public account. She provided no details.

Agency officials had portrayed the campaign as a fun, unusual way to engage the public. Many of Central Florida’s 116,000 unemployed saw it as juvenile or, worse yet, insulting.

Many of Florida’s unemployed let Workforce Central Florida know their feelings. The result was in this message, posted on the WFCF web page last Wednesday:

ORLANDO, Fla. – WORKFORCE CENTRAL FLORIDA has listened to the public, and will be withdrawing our admittedly out-of-the-box creative campaign, “Cape-A-Bility Challenge” later today.

Seems that Workforce Central Florida forgot about E.Mode’s First Law:

25 April 2011 at 12:42AM Leave a comment

Sandwich-board job hunt works for Brit grad

David Rowe Sandwich Board Job Search

Recent graduate David Rowe found an old way to get attention: A sandwich board.

LONDON (Reuters) – In a pinstripe suit, silk tie and polished shoes, David Rowe has all the trappings of a successful London city worker, except for one stark difference — he is wearing a sandwich board that says “JOB WANTED.”

Saddled with £20,000 of student loan debt, Rowe was ready to work, but the economy didn’t help. Unemployment in Britain is widespread, and the jobless rate for new grads is the highest its been since the government starting tracking the statistic in 1992. The standard path for a new grad with a degree in history from Kent University would be to join one of the many City firms. However, positions for new grads have been cut by 28%, and many jobs are left unfilled.

The going was tough, so Rowe got creative. After some discussion with his father, he picked a way to sell his skills and experience, and to get some attention. Rowe’s tactic, while unusual, caught someone’s eye: a recruiter.

Gavin Walker of international recruitment firm Parkhouse Bell liked Rowe’s initiative and decided to interview him.

“I liked the fact he had thought out of the box. I was impressed by that. I was even more impressed after the interview. He’s very employable, so much so I offered him a job to work with me.”

Walker interviewed Rowe to a 15 minute interview, but the conversation lasted two hours. At the end, Rowe got a job offer.

This method isn’t for everyone, but Rowe has succeeded in both getting his message out and in branding himself. Rowe set himself apart from his competition, and got to the hiring manager. It worked.

See the full story on Yahoo by clicking here:
British graduate scores in sandwich-board job hunt

12 October 2009 at 11:57AM Leave a comment

Free Job Hunter’s Class this Friday

My CTRN buddy Scott Birkhead of the Most Placeable Candidate will be offering an interesting personal branding session for job seekers. Check it out!:

Becoming the Milkshake –
How Being LOUDLY Yourself Helps You Get Hired Faster.
Friday October 9: 1-2 p.m. – mid-town Denver

In a struggling economy, traditional job hunting skills are less and less effective. Can you adopt small-business direct-marketing skills and get hired faster? Yes!

In a famous marketing story from years ago, a restaurant wanted to increase the number of milkshakes it was selling…very profitable item, the milkshake.

It hired one group of marketers, who did classic marketing research, and spent a lot of money…but didn’t budge sales.Then it hired another, which was incredibly successful.

The difference between the two approaches to marketing a very simple product contains lessons that every job seeker should know and understand – if you want to beat a volatile, crowded market and get back to work.

In this 45 minute session, we cover:
  • Assumptions and methods that could be killing your chances of landing work
  • Why applying for every conceivable job may be the exact wrong thing to do (even if you are desperate for work)
  • How to look beyond traditional approaches to discover what your ‘ideal client’ really wants to hear
  • Easy marketing fixes to get noticed and get more interviews – NOW.
Date: Friday, Oct 9
Time: 1-2:30 pm
Place: Community Room
1391 Speer Blvd.,
Suite 850
Denver, CO 80204
Free parking code will be sent upon registration…
Cost: FREE, but you must register to attend because we have limited seating.
Scott Birkhead is the President of Most Placeable Candidate. Scott has 15 years and 727 hires under his belt in corporate, for-fee and consulting recruiting roles.

As well, he’s spent the last 5 years learning basic buyer motivation and direct-marketing methods as a small business owner determined to build his own business.

For the last two years, he has combined recruiting and marketing experiences to offer job seekers low-cost training and coaching that allow them to beat the crowd and get back to work.

7 October 2009 at 1:13AM Leave a comment

Summer Break is over!

Dear Readers,

Thank you for your patience as I took a desperately needed summer break. Instead of locking myself inside at the keyboard, I got out and did some camping, helped with a few scout activities and worked on growing a face cord of zucchini. I also got to work on some interesting projects at work.

However, I did miss commenting on a few items over the summer, topics like:

Ah, but it is good to be back.

13 September 2009 at 9:40PM Leave a comment

Older Posts

My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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