Trap Doors: One Way to Recruit

31 August 2012 at 12:25AM Leave a comment

This video from Barclays is more of a branding effort than a recruitment video, but it highlights some creative “recruiting” methods used to get A Players.

If only it were this easy. (The video is 1:00.)

Sometimes the most amazing things can escape your attention. Suppose we told you that there’s a financial company that’s quietly snapping up some of the world’s top graduates. A company that is taking some of the most innovative minds the academic and financial worlds have to offer. A company that is using their talents to become one of the fastest growing investment banks – without most people noticing. “Ridiculous”, you’d probably say, “Such a company can’t fly under my radar. I would know about it”

Good job, Barclays!

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Entry filed under: Branding, Corporate, The Art of Recruiting, Video. Tags: , , , .

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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