How Not to Get a Job in PR (or other fields)

28 August 2012 at 1:42AM Leave a comment

PR Expert Harry Hoover has some feedback for job seekers based on the submissions he’s been seeing:

If the resumes and emails I receive are any indication, neither your parents nor your teachers taught you how to properly look for a job. I frequently receive notes to my email address that are addressed “To Whom It May Concern”, or “Hiring Manager”, or even “Please pass this along to the appropriate person.” I guess since YOU are the one looking for a job, that I am supposed to help YOU find it. Because YOU are special. Your Baby Boomer parents have been telling YOU this all of your life, so it must be true.

It’s not. Welcome to the real world.

If you are looking for a PR job, it’s YOUR JOB to find it. You should have had intro to journalism at some point in your college career. Unless, of course, liberal educators have removed all job-related courses from the curriculum. But that is another posting.

From your journalism courses, you should know how to do a modicum of research to find out the proper person responsible for hiring. In 20 seconds on my website, my eight-year-old grandson could discover the name of a real person and also determine that My Creative Team doesn’t have employees, only freelancers.

And if you are going to be working with journalists, you need to know how to customize your story pitches. “To Whom It May Concern” sure gives me a warm and fuzzy feeling. I’m sure a reporter would love to receive that in an email pitch.

Nowadays, tools like LinkedIn and ZoomInfo make the research much easier than back in the early ‘Oughts, when all we had was Google.

Hoover closes with specific suggestions:

Now, here’s a little more unsolicited advice. If you want to stand out from the crowd of job seekers, it is not hard. Send a letter and resume via snail mail. Address it to a real person that you have done a little research on. Include some references about the person’s history or career in your letter. If you really want a job, show why you should have it. Trust me, it is easy to separate yourself from the crowd. At least, based on my experience.

Sound advice from someone who sees a lot of paper.

See the full article from Mr. Hoover here:
http://www.my-creativeteam.com/blog/?p=753

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Entry filed under: NotJobs. Tags: , , , , .

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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