Sandwich-board job hunt works for Brit grad

12 October 2009 at 11:57AM Leave a comment

David Rowe Sandwich Board Job Search

Recent graduate David Rowe found an old way to get attention: A sandwich board.

LONDON (Reuters) – In a pinstripe suit, silk tie and polished shoes, David Rowe has all the trappings of a successful London city worker, except for one stark difference — he is wearing a sandwich board that says “JOB WANTED.”

Saddled with £20,000 of student loan debt, Rowe was ready to work, but the economy didn’t help. Unemployment in Britain is widespread, and the jobless rate for new grads is the highest its been since the government starting tracking the statistic in 1992. The standard path for a new grad with a degree in history from Kent University would be to join one of the many City firms. However, positions for new grads have been cut by 28%, and many jobs are left unfilled.

The going was tough, so Rowe got creative. After some discussion with his father, he picked a way to sell his skills and experience, and to get some attention. Rowe’s tactic, while unusual, caught someone’s eye: a recruiter.

Gavin Walker of international recruitment firm Parkhouse Bell liked Rowe’s initiative and decided to interview him.

“I liked the fact he had thought out of the box. I was impressed by that. I was even more impressed after the interview. He’s very employable, so much so I offered him a job to work with me.”

Walker interviewed Rowe to a 15 minute interview, but the conversation lasted two hours. At the end, Rowe got a job offer.

This method isn’t for everyone, but Rowe has succeeded in both getting his message out and in branding himself. Rowe set himself apart from his competition, and got to the hiring manager. It worked.

See the full story on Yahoo by clicking here:
British graduate scores in sandwich-board job hunt
http://finance.yahoo.com/news/British-graduate-scores-in-rb-3853075230.html?x=0

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Entry filed under: Branding, Tips. Tags: , , .

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My Core Ideas

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About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

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