Free Job Hunter’s Class this Friday

7 October 2009 at 1:13AM Leave a comment

My CTRN buddy Scott Birkhead of the Most Placeable Candidate will be offering an interesting personal branding session for job seekers. Check it out!:

Becoming the Milkshake –
How Being LOUDLY Yourself Helps You Get Hired Faster.
Friday October 9: 1-2 p.m. – mid-town Denver

In a struggling economy, traditional job hunting skills are less and less effective. Can you adopt small-business direct-marketing skills and get hired faster? Yes!

In a famous marketing story from years ago, a restaurant wanted to increase the number of milkshakes it was selling…very profitable item, the milkshake.

It hired one group of marketers, who did classic marketing research, and spent a lot of money…but didn’t budge sales.Then it hired another, which was incredibly successful.

The difference between the two approaches to marketing a very simple product contains lessons that every job seeker should know and understand – if you want to beat a volatile, crowded market and get back to work.

In this 45 minute session, we cover:
  • Assumptions and methods that could be killing your chances of landing work
  • Why applying for every conceivable job may be the exact wrong thing to do (even if you are desperate for work)
  • How to look beyond traditional approaches to discover what your ‘ideal client’ really wants to hear
  • Easy marketing fixes to get noticed and get more interviews – NOW.
Date: Friday, Oct 9
Time: 1-2:30 pm
Place: Jobing.com Community Room
1391 Speer Blvd.,
Suite 850
Denver, CO 80204
Free parking code will be sent upon registration…
Cost: FREE, but you must register to attend because we have limited seating.
*********
Scott Birkhead is the President of Most Placeable Candidate. Scott has 15 years and 727 hires under his belt in corporate, for-fee and consulting recruiting roles.

As well, he’s spent the last 5 years learning basic buyer motivation and direct-marketing methods as a small business owner determined to build his own business.

For the last two years, he has combined recruiting and marketing experiences to offer job seekers low-cost training and coaching that allow them to beat the crowd and get back to work.

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Entry filed under: Branding, Colorado, Job Coaching. Tags: .

Monty Python’s Flying Circus @ 40 How NOT to Get a Job in the Communications Industry

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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