Branding – When It Works Too Well

27 November 2007 at 2:59PM Leave a comment

An employment brand is a great recruiting tool, but a tough thing to build. The folks at MI6, the British Secret Intelligence Service, are finding out what happens when employment branding works too well:

007 Association Gives MI6 Recruitment Headache

LONDON (Reuters) – The success of the James Bond movies has given the British Secret Intelligence Service a recruitment headache — too many cranks want to join MI6.

“I think it gives people a false impression of what working for the organization is actually like,” the head of MI6 recruitment — named only as “Mark” — told BBC Radio One’s Newsbeat program on Monday.

“So it does tend to turn up quite a lot of thrill seekers and fantasists and we’re really not interested in them”.

As well as dismissing the notion that spying was a never-ending life of fast cars, fast women and shaken not stirred Martini cocktails, “Mark” was keen to demolish another myth surrounding MI6.

“We don’t have a license to kill — we don’t carry Berettas — that’s simply not true.”

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About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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