Why should someone choose you over your competiton?

4 August 2007 at 4:08PM Leave a comment

Patrick Lefler at the Intrepid ideas…and other musings blog writes about some research into why some banks have problems in a post titled: Why should someone choose you over your competition?:

He revealed that his researchers always ask bank employees a simple question: “Why should I choose your bank over the competition?” Two-thirds of front-line employees have no answer – they simply make something up on the fly.

Patrick is writing about getting customers, but we recruiters should look at this as advice about getting candidates. “Why should I work for your company over the competition?” is a question recruiters and hiring managers must address.

I’ve not met Patrick, but he looks like a good guy – a mountaineer, not a golfer. I’m going to read more of his work. Check out his thoughts and sources.

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Entry filed under: Branding, The Art of Recruiting.

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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