How Not to Get A Job: It’s all about your BRAND

4 July 2007 at 4:15PM Leave a comment

Being Good Is Not Enough…How to Market & Sell Your Twenty-Something Self by Lyn Chamberlin is a blog aimed at the Gen-Y demographic. The Brand-Dame gets a typical response to a search for a Director of Marketing. This causes her to muse on “How Not To Get A Job“:

Of the 85 applications (resumes + cover letters) received so far, 73 are immediate “no-s.” There are none in the “maybe” pile. Yikes! What’s going on here? Am I being just a tad ruthless? You bet– as a Director of Communications aspirant, your submission better be Perfect, and that’s with a capital “P.”

(Disclaimer: I’m searching for a Director of Marketing for my firm just now, and my experience is the same as hers!)

Everyone should check out her suggestions.

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Entry filed under: NotJobs.

How Not to Get A Job: Judging the Book By Its Cover How Not To Get A Job: E-Mail Motivational Tactics

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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