Great Job Preview at the UP

11 May 2007 at 3:56PM Leave a comment

Realistic job previews are key to helping candidates understand the job for which they are applying. A business analyst at company X might have a completely different job than the same title at company Y. Some companies are clueless about previews, and some companies do great.

One company that does a great job of previewing how jobs fit into their business line is the Union Pacific Railroad. The UP is 145 years old, but railroading now uses high-tech tools to get the job done. That Great Big Rolling Railroad has a nice feature to explain how the different jobs for which they are recruiting fit into their business model. See it here:

(if you have problems – go here and click “Working on the Railroad”)

Also – check out their corporate employment branding. The UP should be in the running for an REA or CEA award.


Entry filed under: Branding, Corporate.

How Not to Get a Job or a Contract How Not to Get a Job: Don’t Get Hired

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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