CEA: Best Corporate Employment Web Site? (#3 of 4)

3 May 2007 at 3:38PM 1 comment

Verizon Business
NAS Recruitment Communications did the work on the Verizon Business site, which came in third in this year’s Creative Excellence Awards. Part of Verizon Communications, Verizon Business delivers telecom solutions to big businesses. They have some challenges since they have to recruit around the world. Although the slowest of the four, their site did a pretty good job.

+ Direct Link on Front Page? Yes
+ Using http://www.verizonbusiness.jobs domain? Yes – the main domain
+ Present benefits information? Yes
+ Present Company Culture Information? Yes
+ Present Job Preview Information? Yes – general information for some positions
+ Response sent to applicant? Yes

+ ATS Engine: StepStone’s i-GRasp
+ Postings Dated? No
+ Show Specific Work Site? No. City locations only
+ Show Explicit Travel Amount? No
+ Show Salary Information? No
+ Consistent posting formats? Yes
+ Steps to apply: 6

+ OVERALL: Verizon stresses their diversity, so the images show a mix of people of different ages, ethnic backgrounds, and sex. Since they sell to the Feds, they must comply with the OFCCP rules. The site is slow, with significant wait times to surf. The application section was concise and organized.
+ GOOD: Navigation is clean and clear, with one exception, which is:
+ BAD: On the main menu, they use the word “Search” to mean “Job Search”. Looks like it could be “Site Search” or “Web Search”. They have the space for the three characters in “job”.
+ BAD: Overuse of stock photography. From the images, it appears that playing in the fountain and rolling your co-workers around on chairs are big benefits to working for Verizon.
+ UGLY: Guam, Puerto Rico and the Virgin Islands are not countries, but they show up in the country drop-down. Someone at NAS or Verizon failed geography.
+ TTMYSH*: The images show a wide variety of people representing different age and ethnic groups. The only time a 20-something white male appears is on the diversity page.

* Things that make you say “Hmmmmm….”


Entry filed under: Awards, Branding, Corporate. Tags: , .

CEA: Best Corporate Employment Web Site? (#2 of 4) CEA: Best Corporate Employment Web Site? (#4 of 4)

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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