CEA: Best Corporate Employment Web Site? (#2 of 4)

3 May 2007 at 4:15AM Leave a comment

came in second during the 2007 Creative Excellence Awards. Bayard Advertising did the site for Intrawest. Bayard seems to have let the graphic designers run loose at the expense of usability. The site is visually very cool, with a lot of Adobe Flash googaws. Unfortunately, Intrawest/Bayard shoehorned everything into a tiny tiny window.

+ Direct Link on Front Page? Yes, but buried at the bottom, then requires another click to get to the real employment site: http://www.wework2play.com/
+ Using http://www.intrawest.jobs domain? No
+ Present benefits information? No specific information offered, just two generic paragraphs.
+ Present Company Culture Information? Yes
+ Present Job Preview Information? Yes
+ Response sent to applicant? Couldn’t apply.

+ ATS Engine: Seems to be something custom.
+ Postings Dated? Yes, earliest one dated 23 Feb 2007
+ Show Specific Work Site? Yes, down to details about specific resorts.
+ Show Explicit Travel Amount? No
+ Show Salary Information? No
+ Consistent posting formats? No – all over the map
+ Steps to apply: 2 (could be more depending on if a candidate wants to enter or upload a resume.)

+ OVERALL: Visually pretty, but slow. Has a lot of Flash which may slow down the views. Content suffers from a noticeable lack of consistency.
+ GOOD: Good FAQ and cultural presentations
+ BAD: Poor connection between corporate web site and recruiting web site.
+ BAD: Vague recruiting descriptions and inconsistent formatting.
+ BAD: Many jobs are stale. I found posted jobs over 2 years old.
+ BAD: No consistent travel or salary details. A few postings did list salary.
+ UGLY: That tiny window with no navigational tools or resize ability. This little feature just screams “We’re a huge corporation! You’ll do things the way WE say to.”
+ VERY BAD: After this review, they’ll probably never let me ski at Copper or Winter Park again!


Entry filed under: Awards, Branding, Corporate. Tags: , .

CEA: Best Corporate Employment Web Site? (#1 of 4) CEA: Best Corporate Employment Web Site? (#3 of 4)

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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