The Small Confluence of the CEA and REA

26 April 2007 at 4:39PM 2 comments

An interesting note from this week’s review of the Recruiting Excellence Awards (for corporate recruiting) and the Creative Excellence Awards (for advertising/branding agencies) is the lack of crossover. I expected to see some of the same names of the top REA winners on the top CEA client lists. It didn’t happen.

It looks like only five companies show up on both lists:

Fair Isaac (NAS)
FedEx (Hodes)
Microsoft (JWT)
Sodexho (TMP)
Starbucks (NAS)

Granted, the CEA listed 60 companies, and REA only listed 18. Also, the military recruiters in the CEA list are not in the same class as the corporate warriors in the REA. However, it is interesting to note the differences between the two lists.


Entry filed under: Awards, Corporate, The Art of Recruiting. Tags: , .

CEA: Client Boxscore How Not to Get A Job: Interview tips from

2 Comments Add your own

  • 1. Jason  |  1 May 2007 at 3:36AM


    Do you think the difference might stem from one being for “recruiting excellence” and the other being for “creative excellence?” The CEA entries are judged on visual appeal while the REA seems more tied to recruiting performance, don’t you think?


  • 2. Troy Bettinger SPHR  |  1 May 2007 at 4:29AM

    Jason –

    Good question. My assumption is that Recruiting Excellence is linked to Creative Excellence. My surprise was to find out that this assumption isn’t true.



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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

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About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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