REA: Best Career Web Site? (#1 of 4)

24 April 2007 at 2:25PM Leave a comment

Last week’s Recruiting Excellence Awards (REA) recognized four web sites as finalists for Best Corporate Careers Website:
* Citigroup
* FedEx
* Rackspace Managed Hosting
* Starbucks WINNER

I hope to visit and critique each site nominated. I’ll look at some standard areas, and then point out the good, the bad and the ugly. I encourage you to visit and share your thoughts in the comments.

Update 03-MAY-07: Welcome to all who linked in from Jason Whitman’s site. The Starbucks review is below. You can check out my REA rankings here, a comparison to the CEA winners here, and a my CEA award rankings here.


Starbucks Coffee was awarded the “Best Corporate Careers Website” this year. A visit to their site left me with some distinct impressions about what “Best” might be. Here are my impressions (standard disclaimers apply).

+ Direct Link on Front Page? No
+ Career Entry Point: About Us
+ Using domain? No – but splash page is available on HotJobs
+ Present benefits information? Yes
+ Present Company Culture Information? Yes
+ Present Job Preview Information? Yes
+ Response sent to applicant? Yes

+ ATS Engine: Taleo
+ Postings Dated? Yes
+ Show Specific Work Site? No
+ Show Explicit Travel Amount? No
+ Show Salary Information? No
+ Consistent posting formats? Mostly
+ Steps to apply: 6

+ OVERALL IMPRESSION: Hip, cool and eco-conscious with a focus on giving back to the community. Navigation is a problem on the site.
+ GOOD: They have tons of jobs, and have organized them well.
+ BAD: Asks if you want to search US jobs, then makes you complete a second step of choosing what country to search.
+ BAD: Their location engine requires way too many clicks to get where I want. This is awkward and requires extra clicks. Most of their hiring looks to tied to local retail outlets. Can’t they grab my IP address and ask if I want to look nearby?
+ BAD: First job splash screen shows lots of jobs in Washington State. I’m nowhere near Washington State.
+ BAD: Have sliced up Colorado to make it hard to look in neighboring locales.
+ BAD: They don’t have a category for Retail.

On to the rest.


Entry filed under: Awards, Branding, Corporate. Tags: , .

The Meme: Five Tips for Hiring REA: Best Career Web Site? (#2 of 4)

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.


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