CEA: A Glass Sphere on a Cube

22 April 2007 at 7:53PM Leave a comment

Broadway has the Tony Awards. Advertising has the Clio Awards. I understand they give out statues for something called “television”. And of course, there are the Oscars. Every public profession has a way to recognize outstanding creative achievements.

Creative Excellence AwardsDid you know that Recruitment Advertising has its own awards programs? We do! We have the Creative Excellence Awards. The red carpet will roll out tomorrow 23 April in New Orleans.

The Creative Excellence Awards (CEA) program recognizes outstanding achievement in recruitment advertising and marketing. The CEA Awards Dinner is set up to recognize and honor those who help raise the bar and set new standards for recruitment practices. It is also set up to give the creative folks in recruitment advertising a chance to celebrate and dance.

The program has the endorsement of the Society for Human Resource Management and its annual Staffing Management Conference and Exposition. Anyone who is anyone will be at the Marriott New Orleans on Canal Street for the hoohaw. All the usual players will be there: Bernard Hodes, Nationwide Advertising, TMP Worldwide and J. Walter Thompson Employment Communications (to name a few).

Once the award are published, I’ll look at a few of the campaign items (ads, banners, booths, web pages etc.) I’ll also tally the results in the a box score. In the mean time, take a look at last year’s results.

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Entry filed under: Awards, Branding, Corporate. Tags: , .

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My Core Ideas

1. "I can't tell you the best way to get a job - because there is no one best way. After 21 years of recruiting, I CAN share things I've seen candidates do to guarantee they DIDN'T get the job."

2. "Most companies don't realize how their recruiting process impacts their candidate pool, and their business. Attention to simple things will result in big improvements."

About the Author

Troy Bettinger, SPHR is a Denver Recruiter, Public Speaker, HR Metrics Analyst and Human Resources Leader who has been recruiting in corporate and municipal environments since 1991.

He specializes in the complete hiring process: defining, sourcing, recruiting, testing, interviewing, offering and orienting new hires. He's also well versed in strategic human resources, college recruiting, diversity recruiting, AAP, EEO, ATS integration, recruiting metrics, social media, recruiting leadership, training and employment branding.

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