CEA: A Glass Sphere on a Cube

Broadway has the Tony Awards. Advertising has the Clio Awards. I understand they give out statues for something called “television”. And of course, there are the Oscars. Every public profession has a way to recognize outstanding creative achievements.

Did you know that Recruitment Advertising has its own awards programs? We do! We have the Creative Excellence Awards. The red carpet will roll out tomorrow 23 April in New Orleans.

The Creative Excellence Awards (CEA) program recognizes outstanding achievement in recruitment advertising and marketing. The CEA Awards Dinner is set up to recognize and honor those who help raise the bar and set new standards for recruitment practices. It is also set up to give the creative folks in recruitment advertising a chance to celebrate and dance.

The program has the endorsement of the Society for Human Resource Management and its annual Staffing Management Conference and Exposition. Anyone who is anyone will be at the Marriott New Orleans on Canal Street for the hoohaw. All the usual players will be there: Bernard Hodes, Nationwide Advertising, TMP Worldwide and J. Walter Thompson Employment Communications (to name a few).

Once the award are published, I’ll look at a few of the campaign items (ads, banners, booths, web pages etc.) I’ll also tally the results in the a box score. In the mean time, take a look at last year’s results.