Great Job Preview at the UP

Realistic job previews are key to helping candidates understand the job for which they are applying. A business analyst at company X might have a completely different job than the same title at company Y. Some companies are clueless about previews, and some companies do great.

One company that does a great job of previewing how jobs fit into their business line is the Union Pacific Railroad. The UP is 145 years old, but railroading now uses high-tech tools to get the job done. That Great Big Rolling Railroad has a nice feature to explain how the different jobs for which they are recruiting fit into their business model. See it here:

(if you have problems – go here and click “Working on the Railroad”)

Also – check out their corporate employment branding. The UP should be in the running for an REA or CEA award.